Portfolio & Professional Experience

Case Study: Babe’s Tea Room

Generated more than 4 million organic views and over 100k shares and saves across Instagram and TikTok.

Developed a content strategy driven by audience insights, brand storytelling, trend research, and proven high performing formats.

The brand’s social presence has played a large part in making Babe’s one of Denver’s most talked about afternoon tea spots.
Since partnering together, Babe’s has gained over 25k new followers organically across Instagram and TikTok.

The brand’s consistent online presence has helped nurture a loyal, engaged community, encouraging repeat customers and guests who love to share their experiences on social.
Objective
Create buzz and immediate demand for Babe’s second location in Golden, Colorado, using a social strategy designed to build anticipation and convert excitement into real traffic and reservations.
Campaign Performance Overview
The campaign went viral across multiple posts and drove exponential growth during the launch month.
Total Campaign Impact
• Half a million total video views
• 200k unique accounts reached
• 20k accounts engaged
• 17k likes
• 3k comments
• 14k shares
• 4k saves
• 4k new followers in one month (23% growth)
• Over 900% increase in engagements
• 4k business link and address taps
The launch generated significant social growth, high intent profile actions, and immediate customer interest.
Directed a styled bridal shower shoot in collaboration with Rocky Mountain Bride, a leading publication with over 125k Instagram followers, 18k Pinterest followers, and tens of thousands of subscribers whose audience aligns directly with Babe’s demographic.
This partnership positioned Babe’s as a go-to-spot in Colorado for bridal events and connected the brand with an audience that values aesthetic experiences and event inspiration. Featured on Rocky Mountain Bride’s site and social channels, the collaboration boosted Babe’s visibility and delivered measurable results.
Total Campaign Impact
• 85k views
• 2k likes
• 300 shares
• 150 saves
• 2k interactions
This collaboration proved the impact of well-executed content strategy and brand positioning, driving strong performance and meaningful brand exposure.
Objective
Drive awareness and attendance for Babe’s first Kentucky Derby event benefiting the Golden Civic Foundation.
Campaign Overview
Led the creative direction and social media strategy for Babe’s inaugural Kentucky Derby event. Developed all marketing assets and executed a targeted content strategy designed to build anticipation and convert social engagement into real attendance.
A majority of attendees discovered the event through social media, validating the effectiveness of the strategy and execution. The event exceeded expectations for a first-time launch, generating both strong turnout and meaningful community impact.
Total Campaign Impact
• 100+ attendees at a first-time event
• $1,800 raised for the Golden Civic Foundation
• 80K+ total video views across campaign content
• 860+ likes, 115+ comments, 700+ shares, 240+ saves
• Majority of attendees sourced directly from social media
• High in-person engagement and overwhelmingly positive guest feedback
Working with Haley and has been an incredible win for our business. Haley manages our social media, content creation, and customer interactions, and she truly brings the full package to the table as a digital creator.
What sets Haley apart is her rare ability to combine beautiful, captivating content with a deep understanding of brand identity and current trends. She consistently creates content that feels elevated, engaging, and aligned with our brand aesthetic and customer experience. More importantly, she backs her creative strategy with real performance metrics, analytics, and thoughtful insights that help drive measurable growth and engagement.
Haley has an exceptional eye for storytelling, customer connection, and trend forecasting while still ensuring everything feels authentic to our brand. Her professionalism, responsiveness, creativity, and understanding of the hospitality industry have made her an treasured partner to our company.
I would highly recommend Halo Creative to any business looking to elevate their digital presence with both creativity and strategy.
— Allison Jannach, Owner, Babe’s Tea Room

Case Study: Finest Playa Mujeres

The strategy centered on visual storytelling that invited viewers to step into the experience. By using a POV style, authentic user generated content, and trending audio, the videos came across like a trusted friend sharing their favorite resort instead of a polished ad.

Pairing aspirational resort visuals with Mexico based keywords helped the content rank higher and reach new audiences. This blend of relatability, aesthetic appeal, and strategic SEO is what allowed every video in the series to perform at a viral level.
Over half a million likes gave Finest Playa Mujeres powerful social proof that directly influences travel decisions. Large scale engagement signals credibility, trust, and high demand, showing viewers that real travelers are genuinely interested. This level of social validation strengthens the resort’s reputation and positions it as a leading choice in the all-inclusive market.
More than 200k shares and saves show that viewers were not just inspired, they were taking action. When people save resort content, it becomes a reference point for future trip planning. When they share it, the resort enters travel conversations with friends and family. This level of interaction signals strong intent to book and makes the content work as a built in referral engine, strengthening Finest Playa Mujeres as a top choice for travelers actively planning their next getaway.
Strong SEO and strategic keyword placement helped this content rank at the top of search results, making it highly discoverable long after posting. By aligning captions, on screen text, and metadata with what travelers actively search for, the videos continue to surface for users planning trips to Mexico and all-inclusive resorts. This search driven visibility creates lasting value, allowing the content to perform well beyond a single viral moment and keeping Finest Playa Mujeres relevant and discoverable for years.

Case Study: Pao Minneapolis

Generated more than 6 MILLION organic views across platforms and produced 70 VIRAL videos, creating breakout performance for an account that started at zero. The first video reached 1 MILLION views, instantly demonstrating the impact of the creative and delivering massive visibility to new audiences.
Within 2 months, published 60 videos on TikTok and all 60 went viral, a 100% viral rate on TikTok. An additional 10 videos went viral on Instagram. This level of performance rapidly accelerated reach, visibility, and engagement with NO AD SPEND.
These results built instant brand awareness, attracted a fast growing community, and positioned the brand for long-term success.
Launched Pao Minneapolis’ social presence from scratch, scaling TikTok from 0 to 25k followers and Instagram from 0 to 3,000 followers in the first 2 months. The launch content continues to stand as the brand’s most viewed and viral work.

The strong foundation and engaged audience built during the launch helped shape what the brand is today and set the trajectory for its continued growth across platforms.
More than half a million likes across the Pao Minneapolis content reflect how deeply viewers connected with the visual storytelling, creative vision, and distinctive editing style shaping the account.

A clear understanding of the Minnesota audience helped the page gain quick traction and build credibility for a brand with no built in following, creating trust, curiosity, and genuine community interest.
More than 150k shares and saves across the Pao Minneapolis content highlight how deeply viewers engaged with the recommendations in ways that translate into real action.

Shares often spark conversations about date nights, weekend plans, and new places to try, while saves serve as personal bookmarks for future visits.

This level of engagement reflects genuine intent, not passive scrolling, and creates meaningful ROI for the businesses featured. Even a small percentage of viewers acting on those shares or saves can drive notable traffic, strengthen brand visibility, and introduce local spots to entirely new audiences.

Creative Director Experience

Directed a creative team that generated 55 million organic views and produced hundreds of viral videos across social platforms with 0 ad spend, over the span of 1 year.
Led creative strategy for 30 clients across major US markets including Denver, Miami, New York City, Los Angeles, Las Vegas, San Francisco, and Minneapolis.
Partnered with recognizable brands including Snooze Eatery, Love Your Melon, Smorgasburg, QALO, Tacombi, Little Man Ice Cream, SomiSomi, Gravity, and more.
Managed and coached a team of 10 direct reports and multiple content creators, elevating creative quality, workflow efficiency, and overall team performance.

Operated as a core member of the leadership team, driving strategy calls, KPI reviews, and status updates to maintain alignment with growth goals and brand vision.
Built scalable creative systems that improved operational efficiency and elevated output quality, including editing standards, onboarding frameworks, and planning processes.

Led company-wide training and mentoring programs to strengthen storytelling, sharpen execution, and raise overall creative performance.